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HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
Brand Marketing Specialist Summary:
- Host Country: United States
- Category: jobs
What will you do:
• Assist in developing and executing brand
• marketing strategies in alignment with the
company’s overall strategy and annual plan to enhance brand awareness and engagement in North America.
• Collaborate with internal teams (including development, social media, PR, and business development) to launch both online and offline promotional campaigns.
• Contribute to content creation for various marketing channels, including influencer collaborations, social media, digital advertisements, and partnerships.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and brand initiatives.
• Conduct market research and competitor analysis to identify opportunities for brand growth.
• Analyze campaign performance and provide actionable insights and recommendations for future strategies.
• Manage relationships with key industry partners and influencers to extend the brand's reach.
• Stay up-to-date on gaming and entertainment industry trends to ensure Genshin Impact remains competitive and relevant.
What We Are Looking For:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Passion for gaming with a solid understanding of Genshin Impact and the gaming community.
Strong logical thinking and effective communication skills.
• Knowledge of brand partnerships and influencer collaborations.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent organizational and project management abilities.
• Familiarity with social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok) and online marketing strategies.
• Strong analytical skills with the ability to interpret data and provide insights for decision-making.