TheBlock Social Media Intern Summary:

• Category: internships

Responsibilities

1. Assist senior team members in designing and executing a cross-platform social strategy for The Block.

1. Help gather input from key stakeholders and contribute fresh ideas for campaigns.

1. Draft and share highlights from The Block’s research and reporting to major media outlets under guidance.

1. Support efforts to showcase and promote in-house talent.

1. Help maintain the content calendar, ensuring upcoming releases and product announcements are accurately tracked.

1. Contribute to daily posting and community interactions to attract crypto-interested followers and boost engagement.

1. Repackage editorial, research, and video content into platform-specific formats (X/Twitter, LinkedIn, Instagram, YouTube, TikTok).

1. Collect and organize engagement metrics, preparing weekly or monthly recap data for the marketing team.

1. Track crypto news, memes, and sentiment to flag timely opportunities for posts.

1. Collaborate with writers and video producers to brainstorm social-friendly story formats.

1. Assist with giveaways, collaborations, and cross-promotions with crypto creators and brands.

1. Monitor comments and discussions for misinformation or sentiment changes, escalating issues to the team when needed.

1. Gain hands-on experience with Slack, Adobe Creative Suite, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, and Riverside.

What We’re Looking For

1. Currently pursuing or recently completed a degree in Business, Marketing, Communications, Journalism or related field

1. Strong knowledge of the crypto space and its audiences (Twitter, Discord, Telegram culture).

1. Ability to craft engaging social posts: short captions, simple memes, and headline ideas for short-form videos.

1. Willingness to brainstorm fresh content formats and experiment with new platforms.

1. Clear written and verbal communication; able to adapt to a consistent brand voice with guidance.

1. Openness to feedback and eagerness to iterate quickly in a collaborative, remote team.

1. Familiarity with (or willingness to learn) social media analytics tools to track engagement and report performance metrics.

1. Comfort summarizing findings and proposing simple improvements.

1. Organized, proactive, and self-motivated in a fast-paced, fully remote environment.
2. Reliable in meeting deadlines while balancing multiple tasks.

What You’ll Gain

1. Hands-on experience in designing and implementing a cross-platform social strategy, collaborating cross-functionally with editorial, research, and partnerships teams.

1. Direct mentorship from the head of Brand & Media

1. Exposure to the full Brand & Media lifecycle in a growing company.

1. Opportunity to develop organizational, communication, and process-management skills.

1. Potential to work full time after successful internship