Deskbird Social Media Working Student Summary:

• Category: internships

In this role you will

Content Creation & Management:

• Collaborate with the marketing team to create, curate, and optimise engaging content (text, images, videos) for our social media platforms, primarily LinkedIn.

• Ensure all content is consistent with deskbird’s voice, tone, and brand guidelines.

• Stay up-to-date with industry trends to help produce content that resonates with target audiences and reflects customer needs.

Social Media Strategy & Execution:

• Assist in developing and executing social media strategies to increase brand visibility and audience engagement.

• Track and analyse emerging industry trends, ensuring our social media content stays relevant and impactful.

• Engage with followers, respond to comments and messages, and help cultivate a positive and interactive online community.

Analytics & Reporting:

• Support the tracking and analysis of social media performance metrics.

• Provide insights and actionable recommendations to enhance future social media strategies and content planning.

What you need to be successful

• Currently enrolled in a Bachelor’s or Master’s program in Marketing, Communications, or a related field.

• Excellent written and verbal communication skills in English; fluency in German (C1 or higher) is highly desirable.

• Familiarity with major social media platforms, especially LinkedIn, and a passion for creating engaging content.

• Basic proficiency with content creation tools (e.g., Canva) and an eye for design aesthetics.

• Strong organisational skills with the ability to manage multiple tasks and meet deadlines.

• A creative mindset, coupled with attention to detail and a drive to continuously learn and improve.

• Previous experience in social media management or digital marketing is a plus.

• Familiarity with analytics tools to measure and report on social media performance is a bonus.